About Us
Our innovative DESIGNS and TECHNOLOGIES unleash growth
State of the Art Product Creation | Where FORM and FUNCTION collide | Whether BEAUTIFUL PERFORMANCE
Rudolf Hieblinger is a designer with longterm experience and design skills in the area of sports. His designs combine functionality and style and have consistently set trends in the sporting good industry.
His creations have propelled professional athletes to victory in many sports around the world: skiing, tennis, track & field, football and motorsport.
Today he designs innovative footwear and apparel in performance sport and lifestyle for global players such as Puma, Diadora, Odlo, BMW and Ferrari.
His design language links the multifunctional requirements of athletes with lifestyle trends. He is always searching for new inspirations and innovative design and his credo is:
„Good design is design for a reason; design that makes a statement; design that inspires people.“
Experience:
- Fischer Ski & Tennis, Austria - Design and Development
- Tristar (Olin/Trak/Kneissl), USA/Austria - Head of Design and R&D, Vice President Business Unit Tennis
- Founder of Creation & Focus - Hybrid Design Agency in Munich Germany
- Clients: Puma, Odlo, Diadora, BMW, Ferarri, Mini
Design Highlights:
- Fischer Ski – famous C4 Series
- Kneissl – famous White Star Series for skis and tennis rackets
- Puma Footwear
- Disc Blaze with a unique closure sytem
- Avanti, Sprint, Mostro first Crossover Lifestyle Sneakers
- Mostro, first Low Profile Lifestyle Sneaker
- Speed Cat/Future Cat, first Motorsport Lifestyle Sneakers
Awards:
- Puma Disc – Product Design Award: Best Product of the Year in Japan
- Odlo - Plus X Award: Best Product of the Year 2011 Lightest Running Jacket
Creative Design Process
C & F is a Full-Service Design Studio
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01Inspiration
We conduct thorough research – starting with you: we do a deep dive on your company, your brand and your back catalog. We then research all relevant trends – in your immediate market and far beyond. All this results in mood boards which set the stage for a mutually agreed upon product direction.
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02Sketches
We then offer first line art establishing rough silhouette, look and feel, key features, benefits and technologies.
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03Design Concepts
Next we show you final renderings as polished designs in full detail. These can be rendered in 2D with 3D effects, or in full 3D designs as a platform for 3D printing, if desired.
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04Tech Drawings
Afterwards, come these detailed technical designs forming the foundation for the specifications for prototype development.
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05Materials
Breakdown and definition of all materials used in the product. Fabrics, leathers, synthetics, trims, hardware, and laces, as well as toolings and technology materials.
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06Colors
Designs of all colorways based on the seasonal color palette (which we can also define for you, if needed).
Range of Services
Discover our variety of services
Sport & Lifestyle Design
If you are a sports brand, we can offer you a long track record of proven success creating commercially successful product in performance, heritage and hybrid divisions. Likewise, if you are an apparel or lifestyle brand, we can help you extend your business with takedowns into bridge product to reach a broader audience for bottom line enhancing volume styles. Footwear is our core competency, but we have also done award winning apparel design for Odlo, and apparel and accessories design for BMW, Audi and others.
Color & Material Design
Beyond product design, we can help you make the most of every style by doing a broad array of material and color executions. The workload involved in such make-ups can be considerable and we can bear this burden for you reliably and on-schedule, complementing your own workforce and resources keeping timelines on track.
